How To Create Effective facebook Posts

Enticing posts with unique content on Facebook can be a great way to build fan base and increase your page reach. But how can you craft compelling and interesting content for your Facebook page?

In this post, I am sharing a few tips and best practices on increasing reach and engagement through Facebook. I’m hoping this post will make it easier for you to create effective Facebook posts. Yep, the kind that get crazy Likes & Comments.

Posting great content on Facebook starts with knowing what kinds of posts are possible:

1. Images
2. Text

Now, let's expend each one:

1. Images

Images are the cornerstone of Facebook. Because fans love pictures. People are so overloaded with information these days that they naturally gravitate toward things that are easy to consume & absorb. And if you post the right images on Facebook, you will get crazy Likes & Comments.

a) Funny Images- Facebook users love funny pics. But, you should always remember your audience. They might not appreciate endless streams of random LOL photos. Sure, the images may get you some viral sharing but in the end, too many of them could do more harm than good. Don’t just post a bunch of funny images on your page with no rhyme or reason behind it.

b) Images with Tips- Adding a tip to an image is simple. write down the Top 20 most frequently asked questions in your niche, answer the questions with short 1-2 sentence answers.

c) Images with Quotes- Quote images are very similar to the Tip images. You can find quotes related to your niche or even create some yourself and then turn them into an image.

2. Text

a) Questions- Questions are at the top of the list for text content because they generate engagement. Questions should be Short, simple & to-the-point. Multiple choice questions are great because they give people choices and make them more likely to answer. And this is exactly why they’re more likely to get engagement on Facebook.

b) Quotes- People crave a little motivation. They want to learn. Quotes are a simple way to motivate & teach. You can use business quotes, success quotes, quotes about different holidays etc.

c) Tips- A tip is a simple way to educate your fans. The best way is to write a list of commonly asked questions in your niche and then answer each question with a tip.

d) Fill-in-the-Blanks- Fill-in-the-blanks are similar to questions. They are simple & tend to get crazy Likes & Comments. Have fun with it but be careful not to leave the blank too open-ended for a potentially bad response.

In this article, I covered the main Facebook post types that can get awesome engagement. If you are already using these guidelines then share your experiences with us. Thanks!