Blog traffic is not driven by new traffic; it is driven by return traffic. One week you may have lots of new visitors, and the following weeks you may have very few at all. Your repeat viewers are the ones who are supposed to make up the bulk of your traffic. And, if you are smart then you can retain more per week than you lose, and hopefully, grow your readership slow and organically.
Here are a few tips to help you build a more loyal and longer lasting readership:
1. Install an RSS Feed
An RSS feed is the greatest invention in the world for people who want readers to return to their website. An RSS feed allows you to keep your readers updated in the most inoffensive and suitable manner possible. Your presence in the RSS reader is enough to keep people coming back by simply reminding them that you still exist. It gives people easy access to you without forcing them to put you into their favorite’s bar, where you will probably be lost anyway.
2. Use Post Scheduling
Scheduling allows you to maintain a consistent posting time, which makes your blog more reliable. It also means that you can create and plan your blog posts weeks in advance. This means you are never going to have to struggle to quickly write a blog post within a week because your posts are already written weeks in advance.
3. Create Quality Content
High quality and usable content is going to keep people coming back again and again. It is what makes your blog so appealing in the first place. People are not going to visit for the sake of it. They need to get something out of it, and your high quality content is exactly that.
4. Put your Reader before Money
This is a little bit too difficult for some people. Most people are working so that they can rank up through the search engine results pages, or to gain affiliate money. So, the idea that they forget all of that in place of writing for their users is mildly offensive to them. But, if you want people to keep coming back again and again, then you need to put your readers first.
5. Never Rewrite the Content of Other Articles Unless You are Curating
This is a very common thing with blogs, so you need to make sure you do not re-write anything online. If you are rewriting then you are not providing a use for your blog reader, thereby giving them no reason to return to you. Only rewrite if you are curating “evidence” on a certain issue.
Nice
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