Benefits Of Converting Facebook Profile Into A Page

If you have created a Facebook profile for your business because you were not aware about the Facebook's terms & policies then Facebook gives you a chance to convert that profile into a page.

Facebook has made it clear that it will be taking more aggressive steps to remove personal profiles used for business purposes. As a result, millions of business owners who are incorrectly using personal Facebook profiles to market their businesses are confronted with two choices: Convert personal profile to a business Page or face the risk of getting deleted.

In my recent post i elaborate that how to convert a Facebook profile into a page, it also enables you to keep your user name and connections and not start again from scratch.

There’s a long list of reasons why a Facebook Page is better for you than a personal profile. Here are the top 7 benefits associated with a Facebook business Page over a personal profile:

1. Unlimited Friends

The amount of friends you have on your personal profile is limited and capped at 5000,  while your Page can have an infinite number of fans. This is probably one of the most important reasons that you should be using a Page and not your personal profile. Why would you ever want to limit the amount of fans your brand can have?

2. Search Engine Appearance

Facebook Pages are indexed in search engine like Google, Yahoo, etc. As a business, you want to show up on the search engines. Of course, you want direct traffic to your website first, but having a social presence is very important.

3. Facebook Insights

The page “Insights” provides up to date information about what kind of interaction and reach each post on the page generated. Insights will break down your fan base by gender, age, location, and how they came to land on your page. This kind of data enables you to stop shooting in the dark and serve up content that keeps your business connections buzzing.

While as a business on a personal Facebook profile, you have no access to Facebook Insights. You are unable to export and digest the information that can help you understand your customer, what they like and don’t.

4. Facebook Tabs & Contests

Facebook contests are often seen in tabs below the Cover Photo. You can't host a contest on your personal page because the third party apps are just not there. Contests build engagement and engagement enlarges your business.

With Facebook tabs, you can use apps to explain more about who you are. Provide a video introduction. Feature your products. Provide a newsletter opt-in form. Highlight the history of your company.

5. Access To Advertising

Facebook’s billion users are a huge draw for any business looking to expand their customer base. But reaching the right people at the right time is tricky. A user profile is designed for personal one on one relationships and was never intended to reach large groups of people.

If you use a Facebook Page, you can reach more of your Fans and you can reach friends of those Fans with Promoted Posts. You can create ads that target people with relevant interests and attract new fans and new customers.

6. Comment As Your Brand

This is great branding. As long as you Like pages officially to your Page, you can comment on their content and posts as well. In doing so, you're increasing exposure for your brand and providing valuable insight and conversations with a new audience.

7. Post Scheduling

The best benefit of having a Facebook Page, is the ability of post scheduling. If you are promoting your business as a Facebook profile, you don’t have access to scheduling posts.


If you still don’t see the advantage of representing your business with a Facebook Page. Then you will have to face the risk of getting deleted. So, follow the policies of Facebook and enjoy the advantages of Facebook page.