The most exciting thing for every Facebook user is when a post goes viral. Unfortunately this doesn't happen very often. So how can you get the engagement number that will help keep you in the newsfeed?
There are a number of techniques, and many of them involve money. But there are some best practices that you can follow that can have a big bang – without spending money.
There are a number of techniques, and many of them involve money. But there are some best practices that you can follow that can have a big bang – without spending money.
Here are the secrets of making a post most shareable in Facebook by:
a) Understanding why people share Posts.
a) Understanding why people share Posts.
b) Learning the secrets of highly shared Posts.
a) Why Do People Share Posts?
According a study on the “Psychology of Sharing“, people share content for the following reasons:
1. To Learn - 63% say they process information more deeply, thoroughly and thoughtfully when they share it.
2. To Influence - 59% say sharing allows them to influence others of products they care about and potentially change opinions or encourage action.
3. To Help - 89% say they share posts to help their friends or relatives who are facing problem in relation with the post.
4. To Participate - 69% share information because it allows them to feel more involved with the society.
5. To Support Causes - 81% share because it is a way to support causes or issues they care about.
Those are the 5 main reasons why people share content. Now it’s time to figure out what kinds of posts get shared.
b) What Kind of Posts?
What People Share On Facebook? According to the research, a Facebook post that is highly shareable includes at least one of the following:
1. Advises- Tips, especially about problems everyone encounters - for example, how to be healthy.
2. Warnings- Warnings about dangers that could affect anyone - for example, the symptoms of bird-flu.
3. Amuses- Funny pictures & quotes, as long as they’re not offensive to any religion or group.
4. Inspires & Amazes- Inspirational quotes,Amazing pictures or facts.
5. Unites- Posts that act as a flag to carry or a way to brag about your membership in a group that’s doing darned good.
If your posts do at least one of these things, you should see more shares. Of course, the type of content depends completely on your page.
What catches your eye on other profiles/pages and compels you to share with your own networks? Please do share below. Thanks :)
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