We all know that we should optimize our blog posts to rank well in search engine that help us to increase our blog traffic. but every blogger should also optimize their images while using them into their blog posts. Image optimization really works to improve blog traffic. Let’s learn some helpful tips about image optimization.
Lots of webmasters search images from Google Image Search to use them into their blog posts. So, if you have well optimized images into your blog post then it will give you two benefits. One is bring traffic from image search and second is it help web crawlers to better understand your post topic hence higher SERP (Search Engine Result Position).
Below are some very important tips to optimize images before uploading them into blog posts:
1. Use Keywords in Image Name
Have you download an image from internet or click them from your camera to use them into your blog posts? Yes! Wait, don’t use them directly into your blog. First change their name into a keyword rich image name. By default image name look like this image1432.jpg or photo123.jpg. Always rename them with your post keyword. For example if I use any image for this post then I’ll rename my image like this "image-optimization.jpg".
2. Hyphen in Image Name
Remember when naming your images with your keywords neither use blank space nor underscore ( _ ) between them. Always use hyphen (-) to separate the keywords like I have done in the first example. Because when your use blank space it will automatically convert to ‘%20‘ which have no meaning. In result web crawlers found difficulty to understand the image.
3. Use Best Format
There are lot of formats of images like JPG, PNG, GIF and others. But always use that image format which suits better for web. JPG image format is the most preferable image format by the webmasters because it uses less size memory as compare to other formats. Less image size will help you to reduce blog load time and hence better search engine ranking means more traffic.
4. Compress Images
Before uploading the images into your blog post, first remember that you have compressed them. Compressing the image also help to make your blog loading speed faster and reduce blog bounce rate. You can compress your images in Photoshop. To compress your image in Photoshop go to file menu and click on save for web. It will reduce image size by maintaining the image quality.
5. Title Tag and Alt Tag
Title tag and Alt tag works as a description for your images. Web crawlers can’t read images. They only understand them by their name, title tag and Alt tag. Always choose your best keyword to give title and alt tag for your image. To use these tags see the below example.
<img alt=”" src=”Image URL” title=”Keyword” alt=”Keyword”/>
Note: Don’t add too many keywords in these tags. Only put your best keyword there, which better explain your post topic.
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